Staff Directory

J.R. Robinson is a visionary sports executive, entrepreneur, and organizational leader serving as Chairman & Chief Executive Officer of Valor Sports Group and President & Chief Executive Officer of the Mishawaka Iron Bulls Football Club. With a proven ability to build high-performance organizations from the ground up, Robinson has established himself as an emerging leader in minority sports ownership and professional football franchise operations.

As Founder and Chairman of Valor Sports Group, Robinson oversees the strategic direction, league relations, franchise development, and long-term expansion of a growing multi-sport ownership platform. Under his leadership, Valor Sports Group has positioned itself as a forward-thinking organization focused on sustainable operations, strong governance, player development, and community-driven growth.

In his role as President & CEO of the Mishawaka Iron Bulls Football Club, Robinson leads all football operations, business development, player recruitment, league relations, sponsorship strategy, and brand development. He has built the organization with a clear focus on professionalism, competitive excellence, and creating meaningful pathways for athletes to develop and advance within the sport.

Robinson brings a rare blend of executive leadership, operational discipline, and athlete-centered vision to professional sports management. He holds a Bachelor’s Degree in Business Management and a Master of Business Administration (MBA) in Sports Management, providing a strong academic foundation in organizational leadership, finance, strategic planning, and sports governance. His educational background directly informs his approach to franchise development, league compliance, organizational structure, and long-term enterprise growth.

Beyond team operations, Robinson is widely recognized for his commitment to minority ownership representation, community engagement, and building elite professional environments that prepare athletes for success on and off the field. His leadership philosophy emphasizes integrity, accountability, competitive excellence, and sustainable business practices.

Through Valor Sports Group and the Mishawaka Iron Bulls Football Club, J.R. Robinson continues to shape a modern model of professional sports ownership, one defined by strong governance, player development, community impact, and long-term institutional growth.

Roman Booker

Roman Booker serves as a Minority Partner and Board Member of Valor Sports Group, where he plays a strategic governance role within the organization’s ownership group. As a founding stakeholder, Mr. Booker contributes to long-term vision, capital strategy, and organizational oversight, supporting the continued growth and stability of Valor Sports Group and its affiliated professional sports franchises.

In his role on the Board, Mr. Booker provides strategic guidance on ownership matters, league relations, and institutional development, while maintaining a non-operational position that preserves executive leadership structure and day-to-day management under the President & CEO. His involvement reflects a strong commitment to responsible ownership, sound governance, and sustainable franchise development.

Mr. Booker brings a disciplined leadership mindset and a collaborative approach to board service, helping position Valor Sports Group as a forward-thinking, professionally governed sports organization. His dedication to long-term success and organizational integrity continues to strengthen the foundation of the Valor Sports Group ownership platform.

Howard Goodman is a seasoned executive, strategic investor, and respected community leader serving as a Minority Owner and Board Member of Valor Sports Group. With a strong background in business development, governance, and organizational strategy, Mr. Goodman plays a vital role in guiding the long-term vision and operational growth of the organization across its expanding professional sports portfolio.

As a member of the Valor Sports Group Board, Mr. Goodman provides critical oversight in corporate governance, financial planning, and league relations, while actively supporting the organization’s mission to build sustainable, professionally operated franchises with strong community impact. His leadership is instrumental in strengthening ownership structure, advancing minority ownership representation, and ensuring that Valor Sports Group maintains the highest standards of integrity, accountability, and excellence.

Mr. Goodman is deeply committed to empowering athletes, supporting diverse leadership in professional sports, and helping build pathways for emerging talent at both the national and international levels. His involvement reflects a long-standing dedication to economic development, community engagement, and the advancement of minority-led sports enterprises.

Through his board leadership and ownership role, Howard Goodman continues to be a driving force behind Valor Sports Group’s strategic expansion, competitive success, and reputation as a forward-thinking sports organization.

Arnie Goldberg – Board Member

Founder | Strategist | Educator | Business Growth Architect

Arnie Goldberg brings decades of executive leadership, entrepreneurial innovation, and strategic business development expertise to the Mishawaka Iron Bulls Board of Directors. A seasoned founder and growth strategist, Arnie has built, scaled, and advised multiple successful ventures across marketing, media, finance, and general business administration.

He is the Founder of Gold Peak Strategies LLC, a consulting firm dedicated to helping organizations develop high-impact growth strategies, strengthen operations, and maximize long-term profitability. He is also the Founder of Gold Peak TV Network, where he leverages digital media and broadcast platforms to help brands, entrepreneurs, and businesses amplify their visibility and reach wider audiences.

Throughout his career as a founder and co-founder of several businesses, Arnie has developed deep expertise across multiple disciplines including Marketing & Sales, Finance, and General Business Administration. His broad business acumen and results-driven mindset allow him to guide organizations from concept to execution with clarity, efficiency, and sustainable success.

In addition to his entrepreneurial work, Arnie has made a lasting impact in higher education. He has served as a Marketing instructor at respected institutions including:

• University of Phoenix

• Embry-Riddle Aeronautical University

• Harrison College

• Oakland City University

He values the opportunity to mentor students from diverse backgrounds and considers teaching one of the most rewarding aspects of his professional journey. His passion for education reflects his commitment to empowering the next generation of leaders and entrepreneurs.

Arnie is also the Founder of MKTGUSA.com, an innovative marketing solutions company focused on helping businesses maximize their marketing budgets while saving time and money. By utilizing cutting-edge marketing technologies, customer loyalty programs, and performance-driven tools, the company enables clients to scale smarter and move their businesses to the next level.

As a member of the Mishawaka Iron Bulls Board, Arnie contributes strategic insight, financial oversight, and marketing expertise that support the organization’s mission of sustainable growth, community impact, and long-term operational excellence. His experience in brand development, revenue strategy, and organizational leadership helps position the Iron Bulls for continued success both on and off the field.

Arnie’s career is defined by one consistent principle: build smart, grow strong, and create lasting value — a philosophy that aligns perfectly with the Iron Bulls’ commitment to leadership, opportunity, and community.